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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Inhaltstyp (RDA) Text
Medientyp (RDA) Computermedien
Datenträgertyp (RDA) Online-Ressource
1. Person/Familie Wendel, Stephen [VerfasserIn]
Titel Designing for Behavior Change: Applying Psychology and Behavioral Economics
Auflage 2nd ed.
Verlagsort (RDA) Sebastopol
Verlag (RDA) O'Reilly Media, Incorporated
E-Jahr 2020
E-Jahr (RDA) 2020
E-Jahr (RDA) ©2020
Umfangsangabe 1 Online-Ressource (355 Seiten)
Hinw. auf parallele Ausg. Erscheint auch als (Druck-Ausgabe): 978-1-4920-5603-4
ISBN 978-1-4920-5600-3
URL https://ebookcentral.proquest.com/lib/hfg-offenbach/detail.action?docID=6222244
Inhaltliche Zsfg. Cover -- Copyright -- Table of Contents -- Preface -- How This Book (and This New Edition) Came About -- Who This Book Is For -- Combining Research, Data, and Product Expertise -- What You Need to Know to Benefit from This Book -- What Types of Behaviors This Can Help With -- What This Book Is Not About -- The Chapters Ahead -- Let's Talk -- O'Reilly Online Learning -- How to Contact Us -- Permissions -- Acknowledgments -- Part I. How the Mind Works -- Chapter 1. Deciding and Taking Action -- Behavior Change -- And Behavioral Science -- Behavioral Science 101: How Our Minds Are Wired -- We're Limited -- We're of Two Minds -- We Use Shortcuts, Part I: Biases and Heuristics -- We Use Shortcuts, Part II: Habits -- We're Deeply Affected by Context -- We Can Design Context -- What Can Go Wrong -- Quirks of Decision Making -- Quirks of Action -- A Map of the Decision-Making Process -- A Short Summary of the Ideas -- Chapter 2. Creating Action -- From Problems to Solutions -- A Simple Model of When, and Why, We Act -- Cue -- Reaction -- Evaluation -- Ability -- Timing -- Experience -- The CREATE Action Funnel -- Each Stage Is Relative -- The Stages Can Interact with One Another -- The Funnel Repeats Each Time the Person Acts and Each Time Is Different -- A Short Summary of the Ideas -- Chapter 3. Stopping Negative Actions -- Using CREATE to Add Obstacles to Action -- Changing Existing Habits -- Attention: Avoid the Cue -- Rushed Choices and Regrettable Action -- A Short Summary of the Ideas -- Chapter 4. Ethics of Behavioral Science -- Digital Tools, Especially, Seek to Manipulate Their Users -- Where Things Have Gone Wrong: Four Types of Behavior Change -- Poisoning the Water -- Addictive Products -- The Behavioral Science of Ethics -- We'll Follow the Money Too -- A Path Forward: Using Behavioral Science on Ourselves -- Assess Intention.
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