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Type for type: custom type solutions for modern identity design
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Datenträgertyp (RDA) Band
1. Person/Familie Cheung, Victor [HerausgeberIn]
Titel Type for type: custom type solutions for modern identity design
Verantw.-ang. Edited and produced by viction:ary ; Concept & art direction by Victor Cheung
Verlagsort (RDA) Hong Kong
Verlag (RDA) Viction:ary
E-Jahr 2019
Umfangsangabe 299 Seiten
ISBN 978-988-79034-2-0
Schlagwort / lok. Kommunikationsdesign
Schlagwort / lok. Typografie
Schlagwort / lok. Corporate Design
Inhaltliche Zsfg. Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, featuring cover stories that offer insights by some of the top design studios in the industry as well as compelling project and technique-related details to inspire both designers and clients alike. Typedesign - Typografie - Schrift, Schriften, Fonts - Corporate Design, Branding. Porträt von Typedesignern wie Johannes Breyer und Fabian Hard (Dinamo), Noël Leu und Thierry Blancpaim (Grilli Type)
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