Titel
[000035915]
Godin, Seth: Unleashing the ideavirus : Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you / By Seth Godin. With a foreword by Malcolm Gladwell. - New York, NY : Hyperion, 2001. - 234 S. : Ill., graph. Darst. ISBN 0-7868-8717-6
Marketing ; Werbung / Mund-zu-Mund-Propaganda

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