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Inhaltliche Zsfg.
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This book provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designers. It includes practical case studies and tutorials that will inform, inspire, and help you to conduct product design research better. Contents: Introduction in what is design research, types of research methods in different stages of the design process. Methods: Looking (Ethnography, photo and video diaries, shadowing, a day in the life, personal belongings, scenarios, future forecasting, trend spotting, product autopsy, sketching), Learning (cultural probes, competitor product analysis, literature reviews, cultural comparisons, role playing, try it yourself, mind mapping), Asking (questionnaire and surveys, focus and unfocus groups, user narration, interviews, be your customer/client, brand DNA analysis, market and retail research, image and mood board, perceptual mapping, personas, product collage), Making (sketch modelling, mock-ups, paper prototyping, quick-and-dirty prototypes, experience prototyping, appearance models, empathy tools, bodystorming), Testing (scenario testing, user trials, material testing, safety testing), Evaluation and Selection (choosing the right methods, intuition, crowdsourcing, matrix evaluation) and Communicating (preparing a presentation, tips for a great presentation, presentation guidelines, presentation visuals and models). Produktgestaltung: Design - Prozess - Methode, Methoden - Designprozess - Designmethode - Designmethoden
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Hochschule für Gestaltung Offenbach am Main
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