Hochschule für Gestaltung - Bibliothek

Titel

[000049083]

Ngai, Sianne: Theory of the gimmick : aesthetic judgment and capitalist form / Sianne Ngai. - Cambridge, Massachusetts ; London, England : The Belknap Press of Harvard University Press, 2020. - 401 Seiten : Illustrationen ; 25 cmIncludes bibliographical references and index

ISBN 978-0-674-98454-7 hardcover - ISBN 0-674-98454-4 hardcover

The gimmick lies latent in every made thing in capitalism, from the banana slicer to the cryptocurrency derivative to the readymade artwork that interprets itself. It includes both the painstakingly devised and the gratuitously disposable. It is what we call things when uncertain if they are over- or underperforming, if they are historically backward or just as problematically advanced, if they are wonders or tricks. With its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place. As Ngai takes us from the hoaxes of Edgar Allen Poe to artist Stan Douglas's interest in outmoded special effects, we begin to see how the aesthetic manipulation of the gimmick points to a much deeper exploitation. Against academic claims about Marx's value-labor theory's obsolescence, the gimmick reveals it as vibrantly alive in the realm of aesthetics.

Ex.: 2/20/305

Titel

[000049083]
Ngai, Sianne: Theory of the gimmick : aesthetic judgment and capitalist form / Sianne Ngai. - Cambridge, Massachusetts ; London, England : The Belknap Press of Harvard University Press, 2020. - 401 Seiten : Illustrationen ; 25 cmIncludes bibliographical references and index
ISBN 978-0-674-98454-7 hardcover - ISBN 0-674-98454-4 hardcover
The gimmick lies latent in every made thing in capitalism, from the banana slicer to the cryptocurrency derivative to the readymade artwork that interprets itself. It includes both the painstakingly devised and the gratuitously disposable. It is what we call things when uncertain if they are over- or underperforming, if they are historically backward or just as problematically advanced, if they are wonders or tricks. With its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place. As Ngai takes us from the hoaxes of Edgar Allen Poe to artist Stan Douglas's interest in outmoded special effects, we begin to see how the aesthetic manipulation of the gimmick points to a much deeper exploitation. Against academic claims about Marx's value-labor theory's obsolescence, the gimmick reveals it as vibrantly alive in the realm of aesthetics.

Ex.: 2/20/305

Detailansicht Bestand

EXEMPLAR IDN:000076913 ; E-Datum:14.12.2020 ; K-Datum:15.12.2020

Eingangsdatum 14.12.2020

Zweigstelle ZB

Titel Theory of the gimmick

Signatur 2/20/305

Zugangsnr. 2020/1524

Strichcode 050791

Medienart 000 - Monographie

Exemplarstatus 00 - Monographie

Ausleihstatus Ausgeliehen

Fällig am 31.03.2025

EXEMPLAR	IDN:000076913 ; E-Datum:14.12.2020 ; K-Datum:15.12.2020
Eingangsdatum	14.12.2020
Zweigstelle	ZB
Titel	Theory of the gimmick
Signatur	2/20/305
Zugangsnr.	2020/1524
Strichcode	050791
Medienart	000 - Monographie
Exemplarstatus	00 - Monographie
Ausleihstatus	Ausgeliehen
Fällig am	31.03.2025