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Vollanzeige Titelsatz |
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IDN
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| 000054660
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001
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| 000054660
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002a
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| 20240212
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003
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| 20240212
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025
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| EBLEBL6222244
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025
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| EBCEBC6222244
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025
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| EBP053218019
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026f
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| 1842707949
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030
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| d|5zr||z|0017
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037b
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| eng
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051
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| m||||||
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060
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a | Text
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b | txt
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061
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a | Computermedien
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b | c
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062
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a | Online-Ressource
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b | cr
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070a
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| BSZ
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100
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L | 000036007
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a | Wendel, Stephen
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b | [VerfasserIn]
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331
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| Designing for Behavior Change
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335
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| Applying Psychology and Behavioral Economics
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403
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| 2nd ed.
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419
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a | Sebastopol
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b | O'Reilly Media, Incorporated
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c | 2020
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419d
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c | ©2020
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425a
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| 2020
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433
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| 1 Online-Ressource (355 Seiten)
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527
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a | 978-1-4920-5603-4
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p | Erscheint auch als (Druck-Ausgabe):
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540a
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a | 978-1-4920-5600-3
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655e
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u | https://ebookcentral.proquest.com/lib/hfg-offenbach/detail.action?docID=6222244
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750
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| Cover -- Copyright -- Table of Contents -- Preface -- How This Book (and This New Edition) Came About -- Who This Book Is For -- Combining Research, Data, and Product Expertise -- What You Need to Know to Benefit from This Book -- What Types of Behaviors This Can Help With -- What This Book Is Not About -- The Chapters Ahead -- Let's Talk -- O'Reilly Online Learning -- How to Contact Us -- Permissions -- Acknowledgments -- Part I. How the Mind Works -- Chapter 1. Deciding and Taking Action -- Behavior Change -- And Behavioral Science -- Behavioral Science 101: How Our Minds Are Wired -- We're Limited -- We're of Two Minds -- We Use Shortcuts, Part I: Biases and Heuristics -- We Use Shortcuts, Part II: Habits -- We're Deeply Affected by Context -- We Can Design Context -- What Can Go Wrong -- Quirks of Decision Making -- Quirks of Action -- A Map of the Decision-Making Process -- A Short Summary of the Ideas -- Chapter 2. Creating Action -- From Problems to Solutions -- A Simple Model of When, and Why, We Act -- Cue -- Reaction -- Evaluation -- Ability -- Timing -- Experience -- The CREATE Action Funnel -- Each Stage Is Relative -- The Stages Can Interact with One Another -- The Funnel Repeats Each Time the Person Acts and Each Time Is Different -- A Short Summary of the Ideas -- Chapter 3. Stopping Negative Actions -- Using CREATE to Add Obstacles to Action -- Changing Existing Habits -- Attention: Avoid the Cue -- Rushed Choices and Regrettable Action -- A Short Summary of the Ideas -- Chapter 4. Ethics of Behavioral Science -- Digital Tools, Especially, Seek to Manipulate Their Users -- Where Things Have Gone Wrong: Four Types of Behavior Change -- Poisoning the Water -- Addictive Products -- The Behavioral Science of Ethics -- We'll Follow the Money Too -- A Path Forward: Using Behavioral Science on Ourselves -- Assess Intention.
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CAT
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a | WEISEL
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c | 20240212
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h | 073759
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FMT
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LDR
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| -----nM2.01200024------h
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